Stay Ahead with Statfinity's UA Data Backup
Universal Analytics Data Backup:
Why It's Essential and How Statfinity Can Save the Day! 🚀
#SecureYourData #GoodbyeUA #HelloBigQuery
As marketers, the day we all dreaded has arrived: Google announced the sunset of Universal Analytics (UA), making the switch to Google Analytics 4 (GA4) necessary. You’ve probably already set up GA4, but here’s the kicker – Google is wiping out all UA data too! UA stopped collecting data in July 2023, and come July 2024, all that valuable historical data will vanish. So, now is the time to backup your important data and keep it safe forever. But what happens if you don’t? And how does it affect your business when this data disappears into thin air?
The Impact of Losing Universal Analytics Data
Loss of Historical Insights:
Without your UA data, you lose all the critical data that helped you make smart business choices. Making decisions without this information is like trying to drive with your eyes closed.
Disruption of Reporting Dashboards:
Many businesses must have made insightful dashboards that leverage native UA connectors. These dashboards let you check historical data to see how your website was performing in the past. Starting July 1, 2024, these dashboards will break because the native connectors use the UA Reporting API, which will be deprecated, making it hard to keep an eye on your performance.
Inability to Compare Past Performance:
Comparing past and present data is key to understanding growth. Without UA historical data, you can't see how you're doing now versus before, which makes it tough to track progress and plan for the future. It's like not knowing if you're improving or just spinning in circles.
About Statfinity: Your Data Superheroes! 🦸♂️🦸♀️
At Statfinity, we know how important your data is. Our mission? To make sure you never lose it. Here’s how we save the day:
Want to see how we make sure your UA data is securely backed up in BigQuery? Check out the visualization below to see the detailed steps we follow in our thorough data backup process.
Capture All Your UA Data:
We gather data from all your UA properties, whether it's filtered, specific to a domain, subdomain, or anything else. We've got you covered!
Store in BigQuery:
Once we've captured your data, we bring it into Google’s powerful data warehouse, "BigQuery." Think of it as a super-secure vault for all your valuable information. BigQuery not only helps us securely backup your UA data forever but also performs complicated analyses on it.
Crafting Insights:
We write smart SQL queries to analyze your data. This helps us turn raw information into valuable insights.
Feed to Looker Studio Reports:
Finally, we feed this data into Looker Studio to create beautiful, easy-to-understand reports. These reports help you keep track of your performance without any hassle.
So, if you want a seamless transition and to keep your data safe, Statfinity is here to help.
See Our Work in Action 📊✨
Curious about what our reports look like? Check out a preview of a report we built for one of our clients. Click the “view Report” button below to view a full report.
Whether you prefer BigQuery or a different data warehouse, Statfinity is your all-rounder for data solutions. We’re masters of data extraction and SQL, and we can power up the dashboard tool you love with the warehouse you choose.
Let’s discuss your requirements in detail and find the perfect solution for you.
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