Web Tracking service

What difference can efficient web tracking make?

You might be thinking, “Why do I even need web tracking?” I have my own database systems which keep track of what stock I have, how much I sell, and all. But as an eCommerce business owner, do you know how many people add a certain product to the cart and never go ahead with order placement? Or how many users begin the checkout process but don’t place an order? With proper web tracking, we can help you with an abundance of insights related to your eCommerce website. A major benefit is funnel tracking—how many people drop off at each stage, which product gets you more revenue, and which ones are just doing okay or not so good.

Apart from numbers, you can also get clarity about the source and medium of your website traffic—where they land from and which source and medium drive more lucrative leads. This is just a glimpse, but the website’s performance data can help you gather more understanding.

The benefits are not just for e-commerce websites; even if you are a service-based company where you don’t have online transactions directly, web tracking can still help you uncover many insights. If you have contact forms on your service pages, which people can fill out if they want to opt for your service, that is also covered in the web tracking setup.

How Web Tracking Works and What You Need?

For tracking, there are many tools available out there, but the most popular ones are Google Tag Manager (GTM) and Google Analytics 4 (GA4). GTM is a tool where you can centrally manage all the code snippets or pixel installation snippets without hardcoding anything on the backend of your site. Isn’t it great?

So, depending on your CMS (content management system), first, we help you install GTM. Once GTM is in place, we install all the other tools such as GA4 and any marketing pixels you desire. Once event tags, such as form submissions, button clicks, purchases, etc., are configured in the GTM container, it starts sending data to GA4. GA4 is a tool where you can see how your website performs. It has many standard built-in reports that help you get an overview of the website’s performance. You might wonder, “What if I don’t like the standard GA4 reports and I want my own customized reports where I can visualize the things that matter for my business?” Well, don’t worry—we’ve got you covered. We are a dataholic team with expertise in Business Intelligence tools. You name it, we do it!

Engagements that can be uncovered with Web Tracking:

To summarize what you can get out of your web tracking setup, here is the list of things you can get an idea of. But believe me, things differ from site to site, and even though your business has different needs, don’t worry—we are here to help!

For eCommerce websites:

• How many people visit the product list page
• How many people view your particular product
• How many times a product has been added to the wishlist/cart or removed from the wishlist/cart
• How many people begin the checkout process
• How many users actually end up making a purchase

For non-eCommerce websites:

• How many people fill out the service or contact form. Now, the form can be of any type—be it a Contact form 7, Gravity Form, Elementor Form, Calendly Form, HubSpot Form, iframe embedded form, Cognito form, Typeform, and whatnot.

• How many people interact with the chat widget: Many service websites have chat widgets like MoneyPenny, ZenDesk, Zopim, Crisp, HubSpot, etc., but don’t know how people use those services. This is an easy task to track with our best friend, GTM!

• How many people interact with the embedded video: How many people play and complete the embedded YouTube video or other video plugins such as Vimeo can be uncovered easily.

• How long do they stay on the site: You must be wanting your users to stay long, interact with the site, and perform the lead event. The dwell time tells about users' stay duration on your site.

Now what Statfinity can offer?

Statfinity has helped dozens clients with their end-to-end web tracking setup and given business owners clear ideas about their online presence. We have helped clients with all kinds of CMS such as WordPress with WooCommerce, WebFlow, Wix, SquareSpace, Shopify, etc. We educate our clients on how they can take advantage of their web tracking, what loopholes exist in their current setup, what they can do better, or if they come up with a problem, we help them overcome it.

We also help our clients with social media conversion tracking. As business owners, they want to know which social media platforms work in their favor and help them generate more revenue. Our conversion tracking setup helps them get an idea of how many people land on the site and convert after viewing their ads. All this is possible with GTM.

Yes! We can install the pixel of the platform you want and also track all the conversions! Here are some of the platforms that people usually use to promote their brand, and we help them track the conversions:

• Google Ads Conversion Tracking

• Facebook Conversion Tracking

• Pinterest Conversion Tracking

• TikTok Conversion Tracking

• LinkedIn Conversion Tracking

• Snapchat Conversion Tracking

• Twitter Conversion Tracking

• Microsoft Conversion Tracking

Where does Statfinity stand out when it comes to Web Tracking?

We know each business has its own focused niche, and there is no structured way to go about the web tracking setup. We come across many cases where site owners have already done their site setup, and they need help with audits or are facing discrepancies and need our assistance. We help them in all kinds of scenarios.

Below is the typical support we provide when it comes to Web Tracking:

• Audit:

  When a client already has their setup done but just needs our assistance with vetting all the details and ensuring their data collection process works smoothly without any bugs or misconfiguration before they start investing and running ads.

• New Setup:

  When clients have just launched their site and have no idea where to start, we become their web tracking coach and do everything on their behalf—starting from GTM installation on their CMS to delivering a full-fledged customized dashboard that helps them visualize the things that matter for their business. Also, a documentation of our work with thorough technical and non-technical details keeps them aware of the work done by us.

• Debugging Issue:

  When clients have had their setup up and running but are having trouble with their setup and need our assistance with debugging the issue, we come to their rescue. We have helped many clients debug issues with their purchase event tracking, duplicate event tracking, events not being tracked, and all the crazy possible scenarios.

Do you still have doubts about what we can do for your business? No worries—just fill out the form below and let us know your query. We would be happy to connect with you and understand your requirements!