Cross-Platform Marketing Insights Report
Cross-Platform MarketingInsights Report
One pipeline. Every insight
Platforms used
Challenge
The client grappled with managing and making sense of their advertising data, especially across multiple platforms. The complexity of data calculations and the demand for real-time and in-depth algorithmic reports required a new solution.
Specific Client Needs
- Daily Insights:
The client's primary demand was daily insights. They needed to access crucial performance data daily, allowing them to make agile, data-driven decisions in a rapidly changing landscape.
- Tailored KPIs:
The complexity of the client's operations required specialized KPIs that aligned perfectly with their goals. We were tasked with crafting and providing these customized KPIs, ensuring they could effectively measure the performance of their advertising campaigns.
Tailored Marketing Analytics Solutions
Our comprehensive marketing analytics solutions were meticulously tailored to address the specific pain points and requirements outlined by the client. Leveraging a combination of advanced tools, our approach involved utilizing Fivetran as the Extract, Transform, Load (ETL) tool for gathering raw data from various platforms. Subsequently, we employed BigQuery's sophisticated SQL pipelines to cleanse and refine the data, ensuring its accuracy and relevance.
